The assignment was to design a typography, with a dynamic spirit and close relation to the movements of the "kneading" process in the world of pastry. Bold shapes and complex counterforms to solve, were the most complex processes -and at the same time fun- because the typography contemplated uses related to headlines, packaging and labels, which could provide identity and play together with the branding proposal.
We are absolutely happy to know that we were part of this project. How a small coffee shop now has 3 branches in Prague (Jaselská, Krkonošská & Nuselská —cooming soon—), offering excellent service and products, and fortunately, investing in the development of an identity, which contemplated a typography to enhance and create the development of a brand. Thanks to artbureau studio Team, LA FORME | Bakery & Café Team ❤️.
