Convención_FJ Custom Typeface

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Information

«A typography for the Political Constitution of Chile», was the message we agreed on together Estudio Bercz for licensing, customize and developed an typefamily extesion «Platz Groteske FJ» how part as of a new communicational proposal and design system for Communications Department of Convención Constitucional de Chile (english: Constitutional Convention), the Convención Constitucional is the constituent body of the Republic of Chile in charge of drafting a new Political Constitution of the Republic after the approval of the national plebiscite held in October 2020.

Year2023
ClientEstudio Bercz to Communications Department of Convención Constitucional de Chile
Deliverables
  • Type Design
  • Positioning
  • Brand Identity
  • Design System
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Typography as a linguistic sign par excellence, -in my opinion-, at least in Chile, has always been linked to politics, to the censorship of the horrible dictatorship of Augusto Pinochet in 1973 until 1980. Its inhabitants had to use streets and walls to express their ideals, reality and political position, through the drawing of letters. The work of the "Brigada Chacón" in this photograph for me; exhibits the greatest expression of what could be the concept of "Identity" in the typographic discipline or the world of letters in Chile, -which so many academics torment on purpose-. → Source: Photograph by Lienzo, "Greeting Angela Davis for her visit to the population that bears her name in Recoleta, Santiago de Chile (2016), Wikipedia.

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